Don’t Dilly Dangleway

Don’t ride the Dangleway they told us.
So we rode the Dangleway.
Whoops.

Actually we rode the Emirates Air Line [URGH], to give the Dangleway its correct name. The experience was dangerously vomit inducing for someone with extreme vertigo.
What was I expecting?

Climbing to a height of 90 metres at the taller of the two towers, the cable car linking North Greenwich across the river with the Royal Docks didn’t do much to overcome my chronic fear of heights.

A return journey was part of the schedule. I chickened out and did the round robin trip on the DLR via Canary Wharf, then all the way back to North Greenwich for a planned rendez vous pub session with some pals.

I found that the only way to focus on the five minute journey suspended over the river was to… focus on the photographs. We were blessed with a blue sky day that was about to burst with some rain clouds creeping up the river. I wouldn’t have fancied my chances in holding off a colourful window decoration of the gondola with a slight gale blowing upstream.

The view from the peak of the Dangleway gives you a unique perspective on South East London. The Shard and the London Eye both have central London covered, but the Dangleway gives you a close up of the likes of The Excel, the O2 and the toy train circuit that is the DLR.
You also pay the price for the two central London tourist attractions, with tickets for the Shard and the Eye clocking in at £25 and £17 respectively. A quick flash of the Oyster card for the Dangleway and soon you are boarding one of the 34 gondolas.
And here like the catch - is the Dangleway part of an integrated London public transport network, or is it a tourist attraction? Looking at the funding model and you can see how a fudge of the public / private sector is proving to be far from satisfactory.
When the plans were first mooted back in the summer of 2010, the Dangleway was always going to be a public funded extra transport option for TfL. But the initial budget leaped from £24m out of the public purse to a whopping £62.6m price for the final build.
The private sector was called in to bail the project out, something that Emirates Airline was happy to help out with a ghastlysponsorship naming rights opportunity over a ten year period.
Kinda makes you feel ever so slightly… sick.
The ride hasn’t exactly been smooth sailing since the Dangleway first opened in June 2012. £50,000 is being lost each week, mainly due to the £150,000 weekly operating cost. An £18m deficit needs to be addressed.
Passenger numbers are declining almost on par with the chunder chucking descent at the North Greenwich end. It remains to be seen if the Dangleway can ride out the little local difficulty, and market itself as both a public transport option and a tourist attraction.
The traffic from North to South - or vice versa - might just be able to be achieved, given the massive residential redevelopment of the area around the Greenwich Peninsula. The Royal Docks side of the Dangleway is in desperate need of a parallel cultural regeneration if the tourist angle is going to work out.
If the Dangleway really is part of a public transport network, then it makes a mockery of relying upon the private sector to market it.
Such a sinking feeling shouldn’t put people off giving the Dangleway a go. The views are spectacular, especially so when you can see the river curve around the Excel and double up upon itself.
Don’t ride the Dangleway they told us.
So we rode the Dangleway.
I just about got away it as well.
Plus: Another view of the Dangleway, via the mighty @urban75.





























































